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Friday, December 27, 2019

Juveniles Being Tried as Adults - 1328 Words

Throughout the past 30 years or so, the idea of a juvenile or teenager being tried as an adult has been a very controversial issue. When a juvenile commits a very heinous crime, many believe that that youth deserves to be tried as an adult, and given a full sentence. Some even believe that these juveniles deserve to go to adult prison. When a child kills, does he instantly become an adult? Or does he maintain some trappings of childhood, despite the gravity of his actions? (Reaves Para 1). What draws the line between a juvenile and adult crime? Sentencing shouldnt change between a juvenile and an adult. Our criminal justice system should stay true to its title and provide justice for all of those that may have been effected by a murder†¦show more content†¦Many Researchers believe that by the age of fourteen, an adolescent has the same ability as an adult to make a competent decision, nevertheless, according to some observers, a juveniles ability to theoretically understand the difference between right and wrong does not mean that she or he should be held to the same standards of competency as an adult (Gaines and Miller 508). While many believe that juveniles should not be tried as adults, just as many believe the opposite. As stated earlier, juvenile crime has seen a great increase in the late 2000s. Can trying them as adults help fix our problem? Will these youths be able to see that there is a chance at extended consequences and choose not to commit the crime because of that? Everyone needs to be held accountable for their actions. Murder is something that is very taboo in our society, and most children can positively see the consequences of it. When you take someones life, there are major repercussions to that. Why should your age change that? If a child were to commit a murder, and walked away uncharged, how would that help them? They would view the criminal justice system as a joke. Why wouldnt you move on to worse crime if you know that there w ill be no consequences to it? When a child makes an adult decision, then why shouldnt they be charged as an adult? You cant say that a child doesnt know what theyre doing when they decide to take someones life. We are all taught to fearShow MoreRelatedJuveniles Being Tried As Adults1238 Words   |  5 Pagesâ€Å"Juveniles Being Tried as Adults† There are articles or news reports every once and a while about juveniles committed heinous crimes, but not serving any real time for the crime. Juveniles or even adults should not serve a few years for murder or rape. Murderers, rapists and other criminals are being released from jail every day after serving only very short sentences for their heinous crimes. (Source #1) Who are these criminals and what makes them so special? The criminals are juveniles who commitRead MoreJuveniles Being Tried as Adults1057 Words   |  5 PagesShould Minors Who Commit Violent Crimes Be Tried As Adults? Thesis Statement Many adults come up with many reasons why youth involve themselves with acts of violence, there is never an actual answer to why they committed the crime, but the question of why they are being tried as an adult. Vicious misconduct is well-defined by the Division of Juvenile Justice as â€Å"murder, rape, severe attacks, and theft. These are all actions that sound terrible and cause for harsh consequences. Unluckily, thereRead MoreThe Effects Of Juveniles Being Tried As Adults Essay1190 Words   |  5 PagesJuveniles in Jeopardy The Effects of Juveniles Being Tried as Adults Crime and punishment seems to be the hot topic in modern society. People from different age ranges go to different levels of prison, depending on what they have done. Sometime juveniles are tried and sent to prisons suited for adult crimes if it’s serious enough. Should we tried juveniles as adults if the criminal act is severe enough? What impact does it have on the juveniles? Would juveniles being tried as adults than being triedRead MoreJust Mercy Essays : Juveniles Being Tried As Adults1407 Words   |  6 Pagesto Bryan Stevenson’s â€Å"Just Mercy† stories of juveniles being tried as adults, Jason Zeidenberg in the article â€Å"The Risks Juveniles Face When They Are Incarcerated with Adults† strongly emphasizes the dangers and consequences that juveniles face when they are tried as adults. Zeidenberg states the consequences of juveniles being raped, assaulted, committing suicide and the effects of being victimized. Children who are housed in the sam e facility as Adults is not a good idea nor a good mix, accordingRead MoreJuveniles Should Be Legal For Adult Courts1528 Words   |  7 Pagesor not juveniles should receive waivers to adult court. There are three methods that are used to transfer a juvenile to adult court. Juvenile waiver, statutory exclusion, and Concurrent Jurisdiction are the three different methods used to transfer a juvenile to adult court. Statutory exclusion is when the juvenile is transferred immediately to the adult court. Concurrent Jurisdiction is when the juvenile may be tried as an adult and a juvenile at once. Throughout all three methods juvenile waiverRead MoreEssay on Juveniles Tried as Adults843 Words   |  4 PagesFinal : Question #1 A juvenile being tried as an adult is a very sensitive and controversial issue over the past years. There has been a significant increase in the number of juvenile offenders being tried in adult courts for serious crimes. Juveniles should be tried as adults depending on the seriousness of the crime that they commit. There are many factors that contribute to juvenile courts and to what extent a juvenile should be tried as an adult. The juvenile justice system was intendedRead MoreEssay On Juveniles Should Be Tried As Adults949 Words   |  4 Pages Keigen S. Daniels Juvenile Delinquency October 20, 2017 Should Juveniles be Tried as Adults? Should juveniles be tried as adults? In some cases, I believe so. I believe they should be tried as adults if the murder someone. Other crimes they should be tried by the juvenile justice system. When deciding whether or not to try a juvenile as an adult for a particular crime, you need to know everything. Whether or not they have a psychological disadvantage, how they were raisedRead MoreShould The Texas Criminal Justice System Be Legal?1375 Words   |  6 Pagesjustice system be able to charge juveniles as adults in trials when faced with serious charges? Prosecutors are using both sides of this argument to their advantage. In Texas, the Juvenile Law states that, â€Å"a juvenile is defined as a person who is not old enough to be held responsible for criminal acts.† In order for a juvenile to be tried as an adult, a prosecutor can use one of many ways to go about this. One way prosecutors can proceed, in trying the juvenile as an adult, is by exercising the 2011 SenateRead More Juvenile Offenders Should be Tried as Adults for Violent Crimes544 Words   |  3 Pagesviolent crimes, the question of whether they should be tried as adults has arisen. Children as young as 13 or 14 are committing violent crimes such as murder, rape, and armed robbery. Some of these children are being tried as adults while others are being tried as juveniles and receiving milder punishments. A juvenile offender may receive a few years in a juvenile detention facility and possibly probation following his release at age eighteen. An adult committing the same violent crime will receive a muchRead MoreShould Juveniles Be Tr ied as Adults? Essay867 Words   |  4 Pages29, 2012 Should Juveniles be tried as Adults? There are many controversies that surround juveniles being rehabilitated rather than going through the adult justice system, but studies show that juveniles are not fully developed to be tried as an adult. One of the main questions that it always boils down to is â€Å"should juveniles be tried as adults?† in my opinion juveniles should not be tried as adults because of their age. First, I believe that juveniles should not be tried as adults because their mentalities

Thursday, December 19, 2019

Experiment On The Color Purple - 1762 Words

Section 1: Introduction and Guiding Question: In an experiment attempting to make 1-Liter (L) of Pirate-Purple (P-P) dye solution, an experimenter must first understand how the color purple was made. The color purple was created through a mixture of the two primary colors blue and red. During the pre-lab for the experiment, the experimenters were given two dyes: Blue 1 (B1) and Red 3 (R1). Using the stock dyes given, the experimenters were required to create serial dilutions of each dye. A solution was a â€Å"homogenous mixture of two or more substances,† which was necessary to know as the pre-lab of the experiment focuses on creating solutions of varying concentrations, understanding molarity, and how absorbance allows experimenters to†¦show more content†¦An analytical wavelength was the wavelength at which a color of the visible light spectrum will experience the strongest absorption, and the less diluted solutions with higher concentrations will absorb more of th e transmitted light. Once the B1 and R3 dyes have their absorbencies calculated, the experiments can then attempt to answer the guiding question, â€Å"how could you make 1-L of Pirate-Purple dye solution?† The guiding question was related to the background information because the background information was necessary to use absorbency and molarity to understand how to make 1-L of Pirate-Purple dye solution. Absorbency can be used to find molarity by using an equation for the slope of a graph made during the pre-lab which describes the relationship between concentration and absorbency, the equation was ( y=m(x)+b). In the equation, (y=absorbance), (x=moles), (m=slope), and (b=concentration). By rearranging the equation into: (x=((y-b))/m), which allows the experimenters to calculate moles from absorbency. Using the newly made equation, experimenters can use the given molar mass of B1 dye: 792.84 g/mol and the given molar mass of R3 dye: 879.83 g/mol to calculate the ratio of B1 and R3 dyes to create the three given P-P dye solutions given. The goal of the experiment was to determine the absorbency of B1 and R3 dye in each sample given P-P dyes and then by using dimensional analysis to convert absorbency into moles then into molarShow MoreRelatedThe Effects Of Color On Carbonic Acid Levels1466 Words   |  6 PagesThe effects of color on carbonic acid levels Mustafa Abdalla Alberto Moreno, D’Mario Robinson, Alexis Downey, Mong Trinh Doan Biology 1441, Section 055; Prof. Corey Roelke; October 14th, 2014. Abstract: Different colors of light affect the development of plants in different ways. The rate of photosynthesis of each plant will differ depending on the color of the light that is emitted on it. Once the carbon dioxide is produced it will react with the water in the aquatic system, thus producing carbonicRead MoreExperiment : Stroop s Stroop Effect1026 Words   |  5 Pages IB Psychology SL Internal Assessment May 2017 Word Count: Stroop Effect Abstract The aim of this experiment was to replicate the experiment Stroop (1935). This study was the basis of the Stroop effect, which says that common tasks such as identifying a color can be interfered by automated processes, such as reading. TABLE OF CONTENTS Introduction Method Design Participants Materials Procedure Results Read Morehealth information management Essay1222 Words   |  5 Pagesï » ¿ Biological Molecules Experiment-Specific Questions Experiment 1: Monosaccharide Test 1. Fill in the table below with the results from the monosaccharide test experiment, and your conclusions based on those results. Results Monosaccharide Test Solution Initial Color Color with Benedicts Solution Color After Heating Monosaccharide? glucose solution   Ã‚      clear   Ã‚  blue   Ã‚  orange   Ã‚  yes water   Ã‚      clear   Ã‚  blue   Ã‚  blue no  Ã‚   sucrose solution   Ã‚     Ã‚  clear   Ã‚  blue Read MoreThe Chemical Ingredient Of Acetylsalicylic Acid Essay961 Words   |  4 Pagesimpurities. Melting the crystals can determine the purity of the product that was made. When performing the experiment, salicylic acid will be in a flask and in a water bath. It is important that it sits in the water bath for at least eight minutes but no more than ten minutes. If it is in the water bath for more than ten minutes, the salicylic acid could decompose. The purpose of this experiment was to determine the presence of salicylic acid and starch in acetylsalicylic acid. The presence of salicylicRead MoreEssay on Labpaq Exp 6720 Words   |  3 PagesPurpose: The purpose of this experiment is to investigate the physical and chemical properties of pure chemical substances by subjecting them to various environmental extremes. Procedure: Filled each test tube with substances provided and subjected them to various conditions. These conditions included, heat, cold water, hot water, acid and basic additions and tested on litmus paper. The reactions were observed and documented at each step. Data tables: Substance name Color Odor Effect of heat Read MoreLab Report Essay example879 Words   |  4 Pagesdetect the presence of carbohydrates, proteins and lipids we have to do experiments. The Iodine test is used to detect the presence of carbohydrates. This test is used to distinguish starch (polysaccharide) from carbohydrates. Reaction between starch and Iodine produce a dark grey, black color and it means that the test is positive. A yellow color means that test is negative. But other polysaccharides may give other colors including blue or red. In order to detect the presence of glucose (monosaccharide)Read MoreAnalysis Of Gregor Mendel s The Mid 1800 S1182 Words   |  5 Pageshappened. Gregor Mendel put all that guessing to rest. Mendel did experiments on two different colored pea plants. In the first test, he mixed a purple flowered pea plant, and a white flowered pea plant. He let these plants fertilize and have off spring. These two plants were known as the Parent generation (P Generation). The offspring they produced were known as the F1 Generation. The P Generation created an F1 Generation that was all purple pea plants. Mendel then bred a new generation of pea plantsRead MoreArt And Its Effect On Society996 Words   |  4 Pagesdifferent colors in the world. There are light colors and dark colors and colors in-between. We can use colors to express ourselves and use them to express our moods. 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This method is used for experiments, to identify coloring agents and to separate out a compound into its various components. 2. 3 real-world uses for paper chromatography include forensic testing, performance enhancing drug testing, and Ebola immunization. 3Read MorePh Buffer Using Cabbage Indicator981 Words   |  4 Pages5 – 7:50 Lab 1 February 2, 2015 pH and Buffer – Using Red Cabbage Indicator to Measure pH Introduction This experiment was performed to evaluate the following hypothesis: Red cabbage indicator can be used as a measure of pH. According to Campbell, et al, in Biology: Concepts and Connections, red cabbage contains a water-soluble pigment called anthocyanin that changes color when it is mixed with an acid or a base. The pigment turns red in acidic environments with a pH less than 7 and the

Wednesday, December 11, 2019

Benchmarking and Lean Six Sigma

Question: Discuss about the Benchmarking and Lean Six Sigma. Answer: Introduction: Benchmarking for any organization is an approach to measure the quality of the guidelines, goods and the tactics that a company uses which is further compared with the standard measurement or with the same measurement of its peers (Business Dictionary, 2017). Main objective of benchmarking process is to identify that where exactly improvements are required in the organization and it also helps in evaluating the performance level of other organization and then use this approach to increase the performance of the company (Wood, 2009). It can also be defined as a practice used by business to compare the significant metrics with other similar companies (Rowena, 2011). This approach can be used by all the companies, be it private, public or any industries such as technological, educational and many others. There are many companies that use either positions or offices that take charge of the benchmarking in the organization. These positions are of researchers which include both institution al as well as market researcher. Other positions include the information officer, consultant, and the data and business analysts. Companies basically use this technique to become more competitive as they can easily analyze their performance and can improve their operations by comparing with different company. Some different kinds of benchmarking are peer benchmarking, SWOT analysis, collaborative benchmarking and by the best practices of different organization (Ifeoluwa and Yinchang, 2010). There is another method which helps in increasing the performance of the organization and that is Lean Six Sigma technique (Jesse, 2017). Lean six sigma is basically a combination of Lean and Six sigma which is an improvement method. These both methods together give a better result than used individually (Brady and Allen, 2006). When these two methods are combined it gives a wide-ranging tool to increase the speed of any process in the organization which results into the increase in revenue, reduction in costs and improvement in teamwork (Pepper and Speeding, 2010). Lean basically creates value for the customers by minimizing the waste and six sigma reduces the defects by just successfully resolving the problems in the organization. And together it solves the problems and improves the process (George, Dave and Amy, 2007). Six sigma also reduces the quantity of substandard products that are manufactured and provides the satisfaction to the customer (Thoms and Okafor, 2008). Now days it is very common for an organization to face the rising costs and competition every day, so this method sanctions the organization to figh t these problems and helps in the improvement of business (Qun, 2013) There are many benefits that an organization enjoys by using this method and these are, it increases the profit and decreases the cost by removing waste from the process, improves the efficiency and the effectiveness of the process, develops effective employee by involving them in the enhancement process and develops a sagacity of ownership for the employees (Assarlind, Gremyr, and Bckman, 2012). Both the benchmarking and lean six sigma techniques can be applied to business change process. Benchmarking involves several steps that help in the change of the business process. These steps are custom-made based on the policies of the company, funds and the projects that organization is dealing with (Ronald, 2010). First step involves the understanding of the companys current process performance, as it helps in deciding where benchmarking is required. Second step should be from the leadership team as there should be proper support and approval as this will assist and provide adequate resources and will accelerate the benchmark process. Third step is all about the document benchmarking which sets the objective and scope for the organization which is essential for any project. Forth step involves the documentation of the current process as without the knowledge of current process all the time and resources will be wasted in collecting process documentation, and there will also be difficulty in comparing the collected benchmarking data with the requirements. Fifth step involves the benchmarking measurements that are used for the comparisons so that gap between the current performance and that of the partner organizations can be determined. In this step organization has to agree on the primary metrics. In the sixth step all the metrics should be put in the writing which includes the requirements involved in the measurements, what has to be measured and what not. Next step involves the agreement in which everyone must be involved on what to benchmark. Further a plan has to be developed to collect data and research sources are identified which will initiate the data gathering. Next step includes the designing of screening which has to be surveyed to assist with partner selection and then screening of companies takes place. Information about the companies is gathered and is met with the original objectives that will determine the performance gaps. Last step involves the implementation of plan with the process owner so that successful business process change c an occur (CGMA, 2017). Lean six sigma technique can also be applied for the business change process. This process is an effective methodology that is used to fix the problems and includes 5 phases. In the first phase, problem is defined and the requirements needed to satisfy the customer is also demarcated. Second phase involves the collection of data of the current process and is measured. Third phase is important as it includes the investigation on what causes the problems in the organization. Next phase includes the improvement process in which implementation of plan takes place which will solve the problem. And last phase includes the control on that implementation results which should be sustainable. This process works for all the businesses whether it is small or large and same success can be achieved within both the large and small organization. This process provides benefit to the organization as it improves the customer loyalty. By implementing this method there is a reduction in the risk of havin g dissatisfied customers. It also helps in the time management as employees manage their time effectively which results into a more competent business. This method also plays an integral role in the strategic planning of the business and even helps in the supply chain management (Harris, 2013). There are many organizations that have used benchmarking and lean six sigma methods to improve their processes. One such company is Microsoft. This company realized that there has to be change in the business structure and the processes that a company uses in order to make improvements. One of the senior managers VP understood that Microsofts sales and marketing division could be made more competent by using six sigma methods. The senior manager observed the issues when he was reviewing the annual budget but he wanted to prove it empirically before any change could be made. Hence he asked for the data from the travel office so that he could track the overstated payments and the unapproved charges employees made in a month. After the results were revealed he was surprised to know that the results were in a positive way and the sales staff of Microsoft was honest enough towards the organization and the overstated charges were only few dollars. Now VP was ready to implement the change. His new policy stated that the sales staff could only submit their expenses through credit cards and there would not be any review and the staff would get back their expenses in two days rather than getting in ten days. Consistent performance is corrupted by the variations. Therefore, experts should identify variations by using lean six sigma and reduce it whenever possible. But a company like Microsoft who recruits number of staff every year did not have time for implementing new processes. Improvements in an organization while changing business process can only be achieved by valid measurements and data and this explains that the process of investigation must be backed up by the accurate data and the facts. This changed process should benefit the customers, identify and should be able to understand the value stream and manage the flow of the process. All the non-value waste should be removed and the improvement activity should be passed on in a systematic way. After the six sigma review, VP decided to concentrate on the micro issues that company was facing. He identified that the filing expenses was complex and company was able to reduce the staff that were getting expenses by 25 percent. Hence it was recommended that sales staff were only required to pay expenses by credit cards. Ever decision in the organization has some risks which should be calibrated before making a decision. And there are also chances that when a change is occurred in the company it can end up creating more waste than efficiency which can be reduced with the help of lean six sigma. In this case study of Microsoft it was noticed that VP was taking a risk by implementing this method. VP was leaving the expenses system to abuse by reducing the stages of expenses process which also included the checks and the balances. Here it is also important to note that the new process was also implemented successfully as VP commissioned further more checks and it was also revealed from the internal au dit that there was no rise in the overstated expenses. This is how Microsoft used lean six sigma and managed to bring out the change in the business (Gordon, 2015). There are also many organizations that can use either benchmarking or lean six sigma model to change in their process. One such company is Motorola that has to develop some change in their process. Many customers have issues with this company related to time as Motorola does not deliver products on time and is unresponsive company to do business with. Hence Motorola should benchmark from Dominos pizza or Federal Express so that there is improvement in the delivery process. Motorola should implement the Total Cycle Time as the process which is taking three weeks to complete will only take one week. Hence Motorola should adopt benchmark process. First a company should decide what exactly they want to benchmark and then there should be any change in the organization. Motorola should understand the current performance of their organization and should analyze as where a change is required and then follow the strategies of other companies (Wheelen, Thomas and Krish, 2006). For this there should be a proper planning of what has to be benchmarked and how it should be benchmarked. This planning should be well planned and has to be in favor of the company because many times when an organization tries to implement change in their business it backfires the company itself. So Motorola should plan before implementing any change in their organization (Quality Magazine, 2003). As Motorola is having issues with the time so they should study other organization practices and the systems which they want to benchmark. Dominoes is very virtuous with their delivery so Motorola should benchmark this company and follow the same practices what they uses so that there will be less issues with timings (Word press, 2008). To follow the strategies of dominoes, Motorola should gather the data of their company as well as the benchmark company and then a comparison should be made so that it becomes easier and clear for the company to follow the strategies of other companies. And at the Motorola should use the findings and use them in order to enjoy the benefits of the change process in the business. There are many benefits that Motorola might enjoy if benchmark is practiced as there will be reduction in cost and productivity of this company will also increase. Beside all this there will be also be long term benefits which are improved quality of the organization. This will surely help Motorola company to maintain the quality products of their company and delivery of the products will also be improved. Benchmarking will also help Motorola to identify the gap between the present situation of the company and where it would like to be upcoming years. There are many types of benchmark that Motorola can use and it is up to the top management what they prefer for the company and the benchmarking that management uses will definitely be beneficial for the company it is applied correctly. If Motorola has to be competitive in market then it should follow benchmarking and achieve the world class competitive capabilities. References Assarlind, M. Gremyr, I. and Bckman, K. (2012),"Multi-faceted views on a Lean Six Sigma application". International Journal of Quality Reliability Management. Vol. 29 Iss: 1 pp. Brady, J.E. and Allen, T.T. (2006) Six sigma literature: a review and agenda for future research". Quality and Reliability Engineering International. Vol. 22, pp. 335-67. Business Dictionary, (2017). Benchmaking. [Online] Business Dictionary. Available at: https://www.businessdictionary.com/definition/benchmarking.html. [Accessed on: 27/01/17]. CGMA. (2017) Benchmarking. [Online] CGMA. Available at: https://www.cgma.org/resources/tools/essential-tools/pages/benchmarking.aspx. [Accessed on: 27/17/01]. George, B. Dave, L. and Amy, B. (2007) "Using a Lean Six Sigma approach to drive innovation". Strategy Leadership. Vol. 35 Iss: 2 pp. 5 10. Gordon, J. (2015) How Lean Six Sigma can improve your business. [online] The Leadership Network. Available at: https://theleadershipnetwork.com/article/lean-manufacturing/lean-six-sigma. [Accessed on: 27/01/17]. Harris, A. (2013) 6 unexpected ways Six Sigma can benefit your company. [Online] PEX. Available at: https://www.processexcellencenetwork.com/lean-six-sigma-business-transformation/articles/6-ways-six-sigma-can-benefit-your-company. [Accessed on: 24/01/17]. Ifeoluwa, A. and Yinshang, T. (2010) The Adoption of Benchmarking Principles for Project Management Performance Improvement. International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT). Vol. 1, No. 2. Jesse, W. B. (2017) Improving Lean Six Sigma Process with Lean Six Sigma. [Online] i Six Sigma. Available at: https://www.isixsigma.com/implementation/deployment-structure/improving-lean-six-sigma-process-lean-six-sigma/. [Accessed on: 27/01/17]. Pepper, M.P.J. and Spedding, T.J. (2010) "The evolution of lean Six Sigma", International Journal of Quality Reliability Management. International Journal of Scientific Engineering Research. Volume 4, Issue 5. Quality Magazine, (2003. Motorola: A Tradition of Quality. [Online] Quality Magazine. Available at: https://www.qualitymag.com/articles/84187-motorola-a-tradition-of-quality. [Accessed on: 27/01/17]. Qun, Z. (2013) Lean Six Sigma: A Literature Review. Interdisciplinary Journal of Contemporary Research in Business. Vol 3, No 10. Ronald, D. Snee, (2010). "Lean Six Sigma - getting better all the time". International Journal of Lean Six Sigma. Vol. 1 Iss: 1 pp. 9 29. Rowena, S. (2011) Benchmarking: A Literature Review. [online] Edith Cowan University. Available at: https://intranet.ecu.edu.au/__data/assets/pdf_file/0010/357193/Benchmarking-Literature-Review.pdf. [Accessed on: 27/01/17]. Thoms, A. B.R. and Okafor, C. (2008) "Applying lean six sigma in a small engineering company a model for change". Journal of Manufacturing Technology Management. Vol. 20 Iss: 1 pp. 113 129. Wheelen, L. Thomas, DHJ. and Krish, R. (2006) Strategic Management and Business Policy. 9th edition. Pearson Education. Wood, B. (2009) 7 Steps to Better Benchmarking. [Online] Business Finance. Available at: https://businessfinancemag.com/business-performance-management/7-steps-better-benchmarking-0. [Accessed on: 27/01/17]. Word Press, (2008) Total Quality Management. [Online] Word Press. Available at: https://totalqualitymanagement.wordpress.com/2008/09/12/benchmarking/. [Accessed on: 27/01/17].

Tuesday, December 3, 2019

Promotion Essays - Marketing, Communication Design, Merchandising

Promotion Our communication objectives are to get a geographic coverage. We want people to know that our retail store is near them. People tend to shop at places near their home and work. We will be determining our communication budget based on how many people have entered the store and purchased something. If out initial budget is 5000$ and sales have increased to 6000-7000$ than will increase our budget and expand our frequency. Once sales have stayed the same then we will adjust the budget to what our highest peak of sales were with minimal budget. The effectiveness will be based on sales and how many people have actually visited the stores since our launch of our marketing campaign. The message will be along the lines of getting people to know what the retail store is and where they can find it on a short 30 second ad. We will be sending out these messages through the radio since we can be sure that the people listening are people who live around the area. Radio is cheap and gets us a frequency and reach. The timing of this message will take place from Monday to Friday, twice a day. One at 7am and another at 5pm, which is when the traffic on the radio is high in order to get more reach. Our sales promotion will consist of having a weekly promotion on different cars. For example, one week will have a sale on all Dodge cars and another week will have all Ford cars on sale. This will have people looking forward towards the next week's sale. This will encourage traffic flow in the store to have people constantly coming to visit the retail store for collectors.