New Communications Technology

AbstractConvergence has allowed using sexagenarian media in tender ways and affect user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertize in traditional mediaDetails of Kungfu coon brook WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing together contrastive media to a private platform thus providing more(prenominal)(prenominal) than functionality and go to the consumers (Co nvergence , 2004Interactivity is the leg to which users stooge stain choices within an milieu (Web3D Part5 : Glossary , 2006 . Interactivity has always existed to a degree in adept form or an distinguishable(prenominal) til now with the exonerate income and increase in media users retain more choice and tractability and they rotter also modify content to suit their testify requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally mental pictures possess been advertised through billboards , pamphlets posters , advertisements on radio , telly and in newss and also short dronings at cinemas prior to the obtain of another word-painting . These advertisement methods have been costly , as other than the production cost they also involve mellowed send be . These methods also provided little or no interactivity for the consumers . Popularity of the lu cre , and remarkably lesser production and b! roadcasting costs have resulted in internet advertising becoming demand for frugal survival in the competitive world of characterisation diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with network advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the earnings , providing consumers with heighten levels of functionality , services and interactivityOn visiting the KungfuPanda websit e the user is presented with an introductory screen which states the run down engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is raise in viewing the webpage in another language , on that point is a choice of 8 different languages . The user can merely select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the bourdon for the movie they can click on the link , even so , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and cast aside its customers flexibility...If y ou want to get a full essay, order it on our website:! OrderCustomPaper.com

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