Impact of External Environment on Apple Operations Essay

Impact of External milieu on Apple Operations - Essay ExampleOn the other hand, the company internal factors that fig up from outside effects include strong brand name, diversified product portfolio, strong management squad and mergers. To remain competitive and address the weaknesses of the poor relationship with the major competitor, it is imperative for the company to form to a greater extent mergers with a large company such as Dell. In the same way, the company should utilize the lendable grocery store opportunities by advertising its products through social sites such as facebook and twitter. This is in addition to establishing more sales outlets in the developing countries.One of the vital strategies that firms adapt to face off stiff controversy in the contemporary business arena is the use of well-designed merchandise plan that takes into consideration the effects of external environment on the operations of a firm. One of the companies that have attained a competit ive benefit due to its effective marketing strategies is Apple Incorporation. Apple Inc. is an international company that deals with marketing and designing of computing machines computer hardware and software as well as household electronics products. Earlier on, the company was referred to as Apple computer incorporation (Adam, 2012). Apple Inc. which is headquartered in the US is well known for the quality and high-tech brands that have revolutionized communication. This marketing audit analyzes the impact of external environment on Apple operations by reflecting the current market situation of the company.The company is focused on becoming the market leader in the electronic and engineering industry globally. According to the former chief executive officer, Mr. Steve Jobs, computers provided by Apple should be on all(prenominal) desk in the next 8 years. Apple Company will persist in offering modernistic and revolutionized brands to its customer to meet their short term and long term demands.